Blocking harmful ads and trackers is a necessity; users were already doing it in growing numbers before Brave came along. But this trend, while it yields safer users, cuts into the support given to the sites we visit and love. And asking users to send money to sites isn't necessarily a solid solution either.
So Brave aims to address both issues: 1) User Privacy, and 2) Creator Support. What's interesting about this is that Ads are both the problem and solution. But not in their present form. Presently, ads on the Web harvest user information, auction it off to third-parties, and build up profiles on remote servers, far beyond user control.
Brave's privacy-respecting ad model uses client-side matching against regional catalogs (avoiding fingerprinting) with machine-learning. This model ensures privacy. And when an ad is displayed, 70% of the revenue goes into the user's cryptographically-secured wallet. This is where the second challenge (supporting content creators) comes in. As you browse, the ad-revenue you've generated gets queued up for the sites you visit. The privacy-respecting ads you view are translated into real-world support for the sites you visit.
This is one of the reasons why users prefer Brave. We aren't trying to solve half of the problem; we're trying to reform the Web such that it remains free, equitable, and open.
[1] https://github.com/brave/brave-browser/wiki/Deviations-from-...
Their work on browser fingerprinting is a good example of a feature only available in Brave, to pick just one. This involved implementing mitigation techniques based on the latest research into the topic, something I haven't seen anyone else do.
One big plus for me is it syncs with my phone (where I do vastly prefer Brave to Chrome).