My gut feel is that they're probably one of those businesses who, if you don't already know exactly what they do, you're not part of their target market.

This is _exactly_ the sort of website I'll suggest if, say, Stradivarius came to me and said "I want a website for my violin building business".

If your demand so outstrips your supply that there's no way you need more customers than you're already servicing, why would you need anything more than this for a website?

Exactly. I have no idea. Do they sell bikes? Repair bikes? Manufacture them?

If they do sell bikes, I think they at the very least need an inventory list. I hate store sites where I can't search to see if you have a product and what the price is.

While it is minimal, its about as useful to me a yellow page ad -- which is to say it also has minimal value.

I used to live a few blocks away from this place. They sell and service bikes and sell related gear. They're a fairly run-of-the-mill higher-end bike shop.