https://www.amazon.com/dp/1484825985
Don't rush through it. Read slowly, if needed, to get full understanding.
Source: I'm a software engineer whose marketing skills have so far generated multiple 6 figures in pretax profit, closing on 7.
OP, if you're actually reading these comments, you need this book. It's a great primer on Copywriting and Direct Response Marketing, which imo is the best form of marketing.
Allright, I'll log back out now.
A guy in jail discovers the benefits of regular exercise and writes instructional letters to his son with the enthusiasm of someone discovering that adding salt to your food makes it taste better and shouting it from the rooftops as if it wasn’t something everybody knows already.
Honestly, what made you recommend this book? What concrete advice in it did you find valuable?
This is not just "a good read". And what is my favorite part does not matter.
Because you don't even know how to ask the right questions yet. Think back before you learned anything about coding; back then, how could you have asked anything but naive questions about how you built Hacky? You're in that situation now, with marketing.
Read this book with the intention of letting it rewire your fundamental assumptions about what marketing is and how it works. If you do that, you will finish a very different person than when you started.