We are talking about the most valuable company in the world, and the M1 release was covered enthusiastically the world over. The notion that it's US-only is absolutely preposterous.
Apple is a significant player in mobile in the entirety of the West. Canada, the UK, Germany, France, Italy, the Netherlands. And it's PC saturation is virtually the same in Canada and Europe as the US. Even in European media it is incredibly common to see Apple devices (phones and PCs) as the placeholders.
Apple even has 20% of the mobile marketshare in China. That's incredible. It has 60%+ in Japan.
The corporation buying a fleet of low-end PCs for seat warmers aren't going to buy Apple (nor are they buying Surface Pros. They're buying the junkiest HP or Dell they can get). But there are as many "artsy" people, or people who care about the experience, in other rich countries as well.