> The issue is that Google can unilaterally kill or make other businesses through their search.

I don't see how this answers my statement. Of course they can, it's their platform. I'm sure MS pushes their new browser on bing. There's another thread open today where people have listed a ton of alternates so one can de-google. I did it 2 years ago, it's been fine. Apple Maps is much better than it used to be, bing is better than it used to be. Lots of email options.