It feels like a safe bet that this is Google+ all over again, and it'll fail just as badly. But hey, set a 5 year reminder and I'll happily take the "I was wrong" on this if I indeed am.
> Yahoo! Search is a rebadged version of the Bing search engine owned by Yahoo!, headquartered in Sunnyvale, California.
You might be surprised what Joe Average uses. I run into people who not only still use MapQuest, but use it as a verb.
Of course not all the implementations are good or useful, but from a user interaction perspective the functionality is becoming so widely familiar that it makes sense why everyone is adopting this format.
More importantly, this is still driven by one or two big players using this format. If those players decide to innovate with the format, it could radically alter how people feel about it and it could lose in popularity, or it could change enough that Google's implementation becomes irrelevant unless they alter it significantly as well (which then gives more work downstream, which could make publishers stop bothering with it if they ever did).
This feels super fragile and tbh looks more like a desperate play from Google than an adoptive one.
In fact, you know what an adoptive one would look like to me? Having google start seriously indexing stories and be able to show them in rich media results.
I think the difference is: one approach is ad driven, one is search driven.
It feels a lot more like it is AMP all over again (because it is literally AMP). And I don’t recall that failing.
AMP is the Google thing it is trendy to complain about taking over, as opposed to almost everything else, where it is trendy to complain about it imminently failing.