Started my e-commerce business back in 2009 to earn some pocket money while studying and dabbling with entrepreneurship.
Since 2018 I work on it full time and have grown annual revenue triple digits 3 years in a row. In 2020, the company generated an average €56k per month at around 11% profit through 8 webshops in niches in the beauty sector.
I hired some specialist freelancers to improve SEO and SEA but let them go bcs of COVID. 3 weeks ago hired my first “employee” (freelancer 1hr per day) for customer service as I’m finding answering emails very annoying and time consuming.
Hopefully it’ll allow me more time to develop the company further. I have more niches in mind and can always expand into other countries with my current niches (which is not always successful).
The work itself is liberating, though and frustrating. I often flow from feeling alone and incapable to victorious and relaxed, and back.
I personally know few people who own a company and I know no one who owns an e-commerce. Something which makes asking questions or getting help difficult.
Online I often feel overlooked; the startup world focuses a lot on programming and building software. I’m fully aware building your own product ánd a business at the same time is million times harder than what I do. Nevertheless, I’d love to be in contact with people going through similar issues and phases as me.
Not sure the ending of this post totally fits the topic intended, so to finish on a positive note:
Only a small percentage of companies make it to €1M annual rev, a barrier I expect to pass in 2021. Moreover, growing a company brings hard and interesting challenges; eg being a solo entrepreneur I’ll need to let go of my individualistic nature and improve my social and management skills in order to work well with my current and hopefully future employees.
For the curious, one of my shops is https://electricnailfiles.co.uk.