Allbirds Is the First Fashion Brand to Label Its Carbon Footprint Like Calories

TL;DR:

> For every tonne of carbon Allbirds emits as a business—from the sheep on its farms to the lightbulbs at HQ—it pays to take a tonne of carbon out of the atmosphere. It costs around 10 cents to offset 10 kg of carbon through its own Carbon Fund.

So they are holding themselves accountable for their footprint, taxing themselves "by funding verified emissions reduction projects across air, wind and energy."

it is exciting and inspirational for a future in which participation wouldn't simply be voluntary — thinking back to that great tweet thread about what it's like to have trash in Japan.