It's just a link that uses open technologies that works well on any modern browser, yet you need to open Chrome and "install" it. Why can't I just type in a URL into any browser I want!? (Yes, I know that this specific app happens to have a link. However, it's not clickable, it's not obvious and most apps won't.)
If I made a site that you could only use if you opened it in IE and bookmarked it? Everyone would be crying foul. Yet somehow, browser specific app stores are considered moving the web forward.
Let's take it a step further. Let's say they charged for this app, which many apps will. If I pay for it in the (currently in development) Mozilla app store, that means I can't use it in Chrome. Is this really what we want for the web?
Why can't browsers just beef up their bookmarking systems? Right now, we're hiding regular links behind "installations."
I hate app stores, and I hate what they have the potential to do to the web. I hate that someday soon, someone will say to me "You should use ____! But it's (Firefox|Chrome|IE) only." I thought we left that mentality with IE6.
(Disclosure: I work for Mozilla, but have nothing to do with our web apps store. Naturally, my opinions are my own.)