They don't seem to be priced any better than similar Windows machines, although it's hard to find exact comparisons since most things with Atom processors only go up to 10" screens.
For anyone who's the the family tech support guy, it's almost worth buying these for your relatives just so you don't have to deal with cleaning up their malware infected, bloated PCs every 6 months.
$28/user/month for businesses.
$20/user/month for students.