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We're at the stage now where they can reasonably reliably track you without cookies. I think we need to focus more on restricting what companies can do with data than focusing on asking users permission for things. Popup-hell doesn't help anyone in my opinion.

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GDPR deals with identifiers that can tie data to a single individual. Cookie IDs are just one way of doing that, true.

That's why GDPR is so powerful and a well thought out regulation. Replace the technology completely, but GDPR still applies as user-unique identifiers are still used. ex, cookie with fingerprint.js, nothing really changes. You still need to ask for consent for user-level tracking.

AFAIK, this is exactly what GDPR is doing.

GDPR works well in this direction but it still adds in the informed consent which caused alot of the popups and the original cookie law was the EU as well. Basically, the EU while making the internet better is also making it worse. But it's a process and I think GDPR is a move in the right direction.

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