iFlow's plan was to be a middleman buying zero marginal cost goods from a wholesalers (WTF) selling in another middleman's store.
Please don't lose sleep shedding tears for the failure of this great innovation to catch fire.
My business plan was to insert myself as a middle-middle-middleman between iFlow and the wholesalers.
Then I was gonna complain that they didn't leave me any profit margin.
Huh, they made an innovative(in their eyes) e-reader, why is that not innovation?
If it's truly innovative and worth something maybe their business model should have been to sell/license the e-reader instead of being a third middleman in the ebook market.