I'd definitely call that a success.
Err...???
Crashes of rockets always seem to be noteworthy. That's not anything specific to SpaceX.
If they keep up the launch cadence next year, they will surpass the Shuttle in number of reuses in a space program.
Soft-landing a small payload, or in the case of the shuttle, a winged reentry vehicle, is the exception. (And yes, the Shuttle also soft-ish watered its SRBs underr chutes.)
Retrorocket-soft-landing intact boosters from production launches fully upright was science fiction until four years ago.
https://geekologie.com/2016/04/unreal-video-of-spacexs-first...
The test platform was first hopped in 2012, only 8 years ago.
https://youtube.com/watch?v=pzXlUw2WhcE
(I'm not a Musk fanboi,I thought the powered landing was nuts, he proved me wrong.)
1. launch and fly to altitude
2. cut off engines and move to horizontal belly-flop profile, controlled using electric-motor powered flaps
3. relight engines to flip to vertical again for landing