> You track me to sell my data and to profit from the ads. I gain nothing

Sure you do; you get to use Gmail and Facebook for free because they generate enough money from ads not to have to charge.

I can understand that there people like yourself that don't want to be tracked, that's cool, but if the majority of people don't care, should the system at least be opt-out? Or left up to the user to use the do-not-track features of browsers?

I'm not saying tracking must be forced on everyone, but this piece of legislation seems like a massive hammer to hit a very tiny nail.