DoorDash from Application to IPO
blog.ycombinator.com
blog.ycombinator.com
The long term trend is that (primarily take-out) restaurants will decline and be replaced by ghost kitchens. The unit economics of ghost kitchens is much better than paying rent for prime real estate. You can run a ghost kitchen from a warehouse. This trend was already underway before covid [1] (see also Travis Kalanick's investments in this space) but has been 10x accelerated due to covid. Many people are saying that Doordash's revenues will decline post covid, but are neglecting the fact that many restaurants struggle to stay alive. Prime opportunity for Doordash to step in and solve the supply side with ghost kitchens. Restaurant brands will go virtual. And who is going to be the "app store" of the virtual brands? Doordash.
[1] https://www.qsrmagazine.com/ordering/doordash-gets-ghost-kit...
The market for cheap delivered food is much larger than sit down restaurants.
Covid just make more of the population comfortable with apps.
And it was already failing before Covid.
Delivery requires proximity--every minute in delivery is a minute your food is shittier. And warehouses aren't proximate to residential in most places.
Why do you think food trucks became a thing (and even they were declining)? They changed "proximate" to "immediate".
Most fried things are soggy by the time they reach you.
Many people don't seem to care though.
That's the only relevant question, at least for me, and the answer is pretty much always the same.
https://www.7shifts.com/blog/food-that-travels-well-for-deli...
Pizza travels exceedingly well over larger distances. Most types of non-soupy Chinese dishes also deliver well. There are proven delivery business models for pizza and Chinese food, even pre-covid, and they've mostly been successful.
Other foods, not so much. Good soup ramens don't travel so well (in fact, ramen is so time-sensitive that you're supposed to eat it within the first 10 minutes of it being served). Similarly, good pasta is time-sensitive. (I'm sure you've had gloopy pasta at potlucks where it's been left out on a chafer for a while)
I believe there is potential for innovation around packaging (for preserving food quality) and maximizing efficiencies, but the economic window is very small in high labor cost jurisdictions. There are lots of people working on this problem though. Solutions will likely end up being bespoke, and likely involve complementary sources of income. (for instance, tipping in America is a lever in the economics of a sit-down restaurant; delivery-only businesses need similar levers)
So perhaps this is more of a complement to restaurants rather than a replacement. But is DASH valued as a complement? But then again price is king right now, not value :)
I can't wait to get drunk in a bar with people again.
https://www.cravedelivery.com/
I'm actually going to order dinner from them now as a first time user (i've been signed up for a while but now after reading this thread i'm curious what the quality is like)
will report back.
People go to the restaurant for the restaurant and everything with it will still go to the restaurant.
It's an entirely different market, the segmentation of which DoorDash enabled.
The only ones that are going to survive are the ones with large outside investment, where they're attached to a Corp with other forms of revenue--this is exactly the model of where I last worked, and only the flagship(s) and 2 other bistros remain after most had to shutdown. Everything else got the axe.
On the other side of the spectrum, cheap(er) eats, its a race to the bottom and a re-structuring of how to deliver. I have friends with restaurants and they offer curbside pick up, but are now also thinking about how to deploy a meal-prep type solution. A sort of interactive blue apron model with videos online to walk them through the process. Perhaps creating a community facebook page/social media presence to spread the word, I proposed it as a 'chowhound meets flickr' idea.
It's a sad situation, and the Industry needed a much needed overhaul given the amount of waste and abuse within it. But even I agree this was too high of a cost to pay. I'm just glad that I hit a high water mark that I can leave with my head held up high and can be satisfied with what I did as a chef in several countries on two continents.
DD is not a sustainable without tons of VC money to burn, their app is utter garbage, their fee policy on merchants exploitative, and the drivers are treated and paid well below even Industry standards who had their tips stolen while assuming no liability--VERY limited protection if an accident occurs while on delivery. Softbank created a poorly structured logistics solution that took a lot of marketshare without caring it was a money-pit with little to no potential ROI unless its IPO is a homerun, which Softbank will probably use to exit from its investment.
We are living through yet another absurd financial era, like 2008, where the Market is so filled with cheap money that it is flooding into any ponzi scheme that shows even a glimmer of short-lived profitability gets flooded with funding and investment, all while 1/4 of the US population is out of work and unemployment continues to rise everyday.
Right now DoorDash can't even offer 90% of local restaurants and zero of my favorites - it's just Groupon 2.0.
Also bars are a major component of restaurants too.
I know the economics require a bit of government intervention (and it only really works in a dense urban environment), but I would love to see more governments embrace this model.
That being said, I also expect that implementing this somewhere like Australia would also require a lot more security to deal with drunks, thieves and generic shitheads. So a lot of it is cultural.
Not sure why you think they don't exist in Australia.
First, the food quality is much, much better and considerably cheaper.
Second (and I assume related to the first), the stalls are much smaller, meaning they can be properly independently run.
Third, they're regulated (after a fashion), so ma and pa stalls aren't competing with Subway.
Fourth, the majority of people here don't cook, so eating hawker food twice or three times a day isn't just normal, it's probably common.
Fifth, they're generally stand-alone buildings and smoking/drinking is permitted.
Sixth, they're usually open from 6am until 9pm (some are even 24 hours).
Seventh, they're a staple of literally every neighbourhood, not just CBD office towers.
I wouldn't consider Georgetown (Penang, Malaysia) as a dense urban environment.
Despite this food courts there are numerous, immensely popular and fantastic to get a cheap, ultra-delicious meal.
I can't say I'm familiar with Georgetown (unfortunately due to COVID, I haven't been able to travel through Malaysia just yet). Interesting that they also manage to work in the less-populated areas though. Look forward to seeing it first-hand (hopefully 2021).
I lived in Singapore 2010-2012. 100% agree with you. Quality and taste of food, especially price-wise, is so good!
I live in a city so maybe that's the difference, but one things for sure, if people could be in there, sitting at a table enjoying food with their friends, they would be.
The first "high end ghost kicthen" to stick a camera in their kitchen and stream their food prep will probably make a killing.
You can probably build an entire social network for foodies around this stuff.
If you mean takeaways will stop having so many storefronts, sure.
But for sure restaurant brands are not going virtual - you'll have your Dominos but most restaurants are going to mainly be in person eateries. There's this tendency to over-estimate the impact of major events as you're in the centre of them... once COVID is "over" we're going to see a boom in eating out, as people rush back to normal life. It ain't going change so much.
The reason it's so hard to make money out of a restaurant is not because rents are high (people will travel to good restaurants) it's because the competition is so damn fierce.
A small case study on how inequality is growing in our country and tech like this is pouring fuel on the fire
Can you please explain this to me?
Inequality of ... what? Opportunity or outcome?
Serious investors play in their niche: Restaurant investors don't invest in tech either.
If your statement outlines a problem, how would you go about solving it?
Similarly, private mkt investors get insane outcomes while retail investors end up buying at peak prices and less information.
I'm not saying what DD did was unfair or unethical. We're just moving quickly to a very unequal society and this is a small ex of how that's happening
2 more questions:
1. How is this a "problem"? 2. How would you go about solving it?
2. Australia has minimized this problem pretty well by having a pretty unregulated economy but a robust safety net.
Thank you.
"[a] Stanford professor posits that throughout history, economic inequality has only been rectified by one of the 'Four Horsemen of Leveling': warfare, revolution, state collapse and plague."[1]
You can hang on to imaginative phrases like "inequality of opportunity" or an economy that reliably delivers food. I think most people are going to go with the second option.
[1] https://www.economist.com/open-future/2018/09/10/can-inequal...
Anecdotally apps are how I and a lot of people I know have come to discover or order from many independent restaurants for the first time. Even with a 25% cut, without knowing the exact numbers of how many new customers these services introduce, its not that easy to say that big tech boogey monsters are destroying independent restaurants, especially since its a fairly risky venture to start with.
But many restaurants don't make any profit after the 25% cut. Pre-covid you could write it off as a marketing expense but when in-person dining disappears you're faced with option to close or keep open and make a loss or no money on every DD you get.
This is partly why 110,000 restaurants have closed since the pandemic
Like you said here, with DD around it does give some restaurants a lifeline they wouldn't otherwise have. Plus the government gets more tax revenue, over time some large percentage of the currently $60B valuation created by Doordash, which could be used to help the rest of those hit hardest by the pandemic if our democracy wasn't being held hostage by one Mitch McConnell.
I feel that regardless of your feelings on the truth of that last quote, the connection can still (and will) be made by many people.
To be fair though, not all tech is similar. I don't think people mind Amzn charging the seller 5-15% and paying the delivery guys whatever it takes. I hope food delivery apps become more reasonably priced- or then maybe Amzn comes after their margin!
I don't order delivery anymore, for $20 I'll pick it up myself.
From my back of the envelope calculations, it seems that the conditions necessary for a restaurant to break even or make a tiny profit with delivery apps that take a 30% cut exist but are narrow. For the restaurant to cover that fee, it would have to increase its online prices by 1/(1-0.7) - 1 = 43%, which would make it less competitive to a segment of its consumer base.
On the other hand, if the app's fee was 15% (which it is in Chicago, due to a city-wide cap), a restaurant only has to increase its prices 1/(1-0.15) - 1 = 18%, which is more palatable and less noticeable.
It does also create cash flow, and there are various things you can do with cash flow.
If you can increase sales velocity, the increased returns might be able to help profitability (though the counterfactual is hard to prove -- if you didn't have the apps, would velocity have been lower? Hard to measure).
Uber's market cap is $95 billion.
Lyft's market cap is $14 billion.
UPS's market cap is $120 billion.
Delta's market cap is $40 billion.
So with this naive analysis, I assume there is a lot of potential in last mile delivery. And moving things is more profitable than moving people. Or moving things is stickier than moving people.
In general, curious to wonder how durable this trend is. Or their proprietary gifts. And the pivots they take in the future. They are capturing a lot of taste and preference data on top of logistics.
I recently ordered from doordash where the estimate was 60 minutes from order to delivery. I wrote in to CX at about the 90 minute mark and they told me that maybe the restaurant wasn’t finished and that they had a person on the way to pick it up (counter to what the app said). Around the two hour mark, I wrote in again and they said the same. I asked if they had a specific person currently on the way and was told yes. We eventually called the restaurant who confirmed that they had had our food ready for hours, at which point doordash said “oh actually, we don’t know when we’ll be able to get it to you, we’ll give you doordash credits in refund.”
When we drove ourselves to the restaurant to pick it up, hours after ordering, they said doordash had kept submitting orders but hadn’t actually sent any doordash drivers in a week or two.
Everyone seems to have a doordash is terrible story.
I can’t believe the valuation I’m seeing.
That said, I searched the entire article for the words "luck" and "lucky" and see none. No doubt the pandemic and WFH life helped them, and that's something even YC couldn't have predicted.
It's also a great example of a company that was not popular on Demo Day. This kind of success is so hard to predict.
has it succeeded?
What happens if their cost of capital goes positive?
What happens if people start going to restaurants again?
This comment really comes across as out of touch... The company just went public and based on their S-1 has been massively growing even pre-pandemic! (both huge measures of success)
If we define success as cashing out, sure, success. It feels like the delta in journey between building a sustainable, profitable business that handsomely rewards you at your exit and "congrats on your lottery ticket" is growing by the day. Let's not kid ourselves, investor dollars chasing after your equity when you go public and with no evidence profitability is possible is a rare lottery ticket that has paid out (or maybe not so rare! See: Adam Neumann/WeWork).
EDIT: I want to really stress that this isn't "sour grapes" but more echo chamber fatigue. If you are founders at a startup, who grow it into a unicorn, are delivering value, your employees and customers are happy and delighted, and you're profitable, those are the folks who deserve to be congratulated when they IPO and become billionaires and are who you can learn the most from on your own startup journey.
That's the only definition of success that matters to VCs.
Even if the company is not around in a year, if they were able to dump their stock to investors^Wspeculators^Wsuckers before the meltdown then it's bagged as a win.
F-4 they are clearly on a path to profitability...
It seems silly to even focus on profitability at IPO when credit is so cheap. Growth trajectory is rewarded and based on the S-1 they are growing in a healthy enough fashion. This is VERY different than WeWork which had massive amounts of debt on their books and didn't have a plan out.
Again, if you keep getting hung up on profitability you aren't really realizing what stage Doordash is at or the maturity level by which companies are expected to be profitable
Well, anyone can massively grow (pandemic or not) when you're selling dimes at the price of a nickel.
https://www.bloomberg.com/opinion/articles/2020-05-18/the-un...
You must not be aware of what happened around the year 2000.
You had me up until here. This is WIDELY debatable.
Widely debatable is now up to the common investor to determine.
By the way, with such faith, I assume you will short the stock.
Certainly the pandemic helped with mass adoption but they've also just built a more competitive product.
And then I learned that the company has been stealing tips from the workers who need it, so that they can make their finances look better in anticipation of this IPO.
https://www.vox.com/recode/2019/8/20/20825937/doordash-tippi...
I haven't used the service since.
Still, I wouldn't choose DoorDash unless it was the only option in my area. When I was driving for GrubHub I met a lot of other delivery drivers and everyone considered DoorDash to be the the worst in terms of treatment of drivers. In other words, bad support and tip stealing. We referred to it as "DoorTrash" or "PoorDash" for that reason. Postmates has pretty much nonexistent driver support but at least they didn't steal tips and it was pretty difficult to get fired from it randomly.
Fun to hear about tidbits like this. I often have “genius” marketing gimmicks for other people. Turns out while all successful startups will have external marketing successes that people will think were key to their success, their internal qualities are the real causative and what ends up being their famous marketing tricks are just symptoms and arbitrary.
That said, most of these companies IPOed at much lower valuations than Doordash.
https://www.thecity.nyc/work/2020/12/6/22157730/nyc-food-del...
I completely understand that doctors in the US was way to expensive to see for acute issues. However my understanding is that with any ACA-compatible plan, "basic preventative care" (ie, yearly physical/check-up) is no cost out-of-pocket.
"They are young and healthy and shouldn't need it" is not a valid excuse to not provide health insurance to those who work for you (in the US).
Delivery people are truly neglected at these companies. A quarter of my wage went to recovering the calories I spent on my shift. I'm lucky that I didn't need that job, I only took it to experience being a bike messenger.
I'm curious to see what the state of aggregated food delivery will be in, say, 2024. Not too far in the future, but long enough for losers to start giving up.
My current understanding is that DoorDash-like start-ups are consistently in the red. The upfront expenditure on engineering and marketing for a 3-sided marketplace is huge. The business model would be to take a bit from each transaction and achieve profitability on volume. Thus, a winner-takes-all (or few-takes-all) situation seems inevitable.
It seems there's many players right now in the space, and the only differentiator I see thus far is restaurant selection and price.
I may be in my own bubble, but I have no loyalty to DoorDash, UberEats, GrubHub, etc. I usually flip through each app to compare prices and pick the lowest one.
As an investor, how would you differentiate these food delivery start-ups?
https://www.doordash.com/drive/portal/discover
Probably set it up as a stripe like DAAS for businesses.
I do want to link here a super insightful/funny article that calls out how Doordash acquires new restaurants( amongst other ways of course) , and the resulting loopholes.
https://themargins.substack.com/p/doordash-and-pizza-arbitra...
HN discussion - https://news.ycombinator.com/item?id=23216852
Edit: I do still order through DoorDash when they offer me the occasional coupon, but I rarely order without a substantial discount. I don’t know how this business model is sustainable. I’ve also noticed that many local restaurants offer their own free delivery with no service fee or up charging if you live nearby. Also, some of the best restaurants in the area seem to not be on DoorDash, Uber Eats, etc.
You seem know the service will suck and would normally not use it, but you do it anyways because you get free food, which is in turn effectively paid for by everyone else using the service, VC investors, and by Doordash taking advantage of employees/contractors by stealing their tips (in the past).
I also noticed that Postamtes seems to give drivers either instructions or photos of last delivered foods based on time of day or something, as my deliverys between a bracket of hours are always in the same wrong unit, yet it's tons of different drivers and I complain each time.
I was given a credit that didn't even cover the delivery and service fees, let alone the tip that they don't let you edit after the order.
I'd love to see DoorDash copy both of those (assuming they haven't already--it's been awhile since I've used it). I've had many similar frustrations with them. Being hungry and waiting on food that is already 45 minutes late, with no indication of whether it will arrive sooner, later, or ever as the driver zig zags all over creation on the map is a special version of first world hell.
Pre-pandemic eats drivers would also almost never come to the door or get out of the car. Doordash drivers tend to be find the door more reliably in my experience and the service is usually more reliable.
They're all a kind of weird business for me - I don't see how the margins work, but I use them sometimes because it's convenient. Usually if I use something then I'd be willing to buy stock for it, but I don't really want to here.
It feels like the 'we have massive revenue, sure we're losing money on every sale, but we'll make it up in volume' kind of company. IPO, take your cash out and then leave it to die in the public's hands.
The most common annoyance IMHO are restaurants not honoring the utensils option (i.e. not providing them even though you asked them to, or to a lesser extent vice-versa). The other minor annoyance is that they don't update the status of the order correctly when you opt to pick up (it will often sit in "preparing" even after you actually pick it up, only changing to "picked up" 2 hours later.
The other thing that is weird is that while they make it fairly clear what the price breakdown is in term of food cost vs service fees (which I'd assume is the driver's cut), they also have a mandatory tip for drivers (i.e. is the service fee not going to the driver then?)
I've had a few long delays, but this was because the restaurant was apparently slammed with some huge order, which is understandable. The weirdest one was when I placed an order, and it got marked as picked up before I got there to actually pick it up. Turned out they were a food court shop in a mall which closed for the day 10 minutes after I ordered (it was in some small town I was driving by in a road trip, I had no idea). I was able to get a full refund just by raising an issue in the app, without ever having to talk to anyone.
when we leave it at default, always get atleast 1 pair of cutlery.
when we specify we want more, normally end up receiving none.
i have done doordash pickup. the estimated wait was 45 minutes.
i called the restaurant after about 20 minutes as i have ordered there directly over the phone before, and its only been 15-20 minutes wait for phone ordered.
they like oh yea, its already ready, we just punched 45 minutes into door dash just in case...
After 3 such incidents I gave up and deleted the app. I don’t mind paying $10+ in fees for convenience, but not knowing if the food will show up on time or an hour late destroyed all the benefit.
Problem is they all seem to be flaky. The challenge of working with an unreliable army of independent contractors I guess.
So at this point when I need food to show up on time I go and pick it up myself, and save delivery for when I don’t care if the food is an hour late.
I'm opposed to the whole idea of tipping, but putting that aside, I can't see how it makes any sense to tip before you've had the service?
Every other service lets you change your tip up to 24 hours after delivery if they ask you for it up front.
My food is regularly delivered incorrectly or missing and they refuse to refund the fees. What is beyond fucked up to me; is that they increase the fees based on what I buy. So they charge me for something and then refuse to refund it. I just don't know how it's even legal to bill me for something and then not provide it. I need to write my congressman again and state senators about this shit again.
Oh the the higher prices? Those are probably going directly to doordash to... I mean DoorDash and its ilk are quickly becoming the cable companies of modern SAAS businesses.
I don't know either, but the airline industry is the living proof that this is legal.
They tried to offer him a $45 refund. Then they tried to offer him a refund for just the food prices.
He had to threaten to charge back before they refunded everything.
Disputing the transaction is also the only thing that would actually discourage them from such shenanigans in the future, as it would sour their relationship with their acquirer bank if they get too many disputes.
Off topic, but why not take the puppy to pick up the food? Might even be a decent walk, if there are sidewalks along the way.
Right now it takes around 5-10 minutes to just get him comfortable with a car ride to begin with, so even that's not a fantastic option.
In the future that's definitely the plan but it's just not practical right now.
He'll get tons of pets and belly rubs when he wakes up, don't worry! :)
Which is also tricky, as at the same time it's when you have to socialize the puppy. Things they haven't been exposed to under 18 weeks, they're more likely to be scared of/aggressive towards.
Needless to say, there were issues. Still, we were lucky that family members had pets (all sorts of pets), so we could socialize in a controlled environment.
Now we got a well-adjusted pet (minus some separation anxiety issues we have managed to control, but not eliminate). That is, well-adjusted, provided there's enough exercising :)
If you order delivery from a pizza place during lunch or dinner rush, the vast majority of the time the restaurant is going to try it's damndest to dispatch orders in a way that allows the driver to take multiple deliveries in one run. Even if it means letting one that's ready to go out the door sit under the heatlamps for a bit while you make and cook another that's going in the same direction. That said, your order goes from oven -> metal table with heat lamps -> insulated (or with an actual heat plate in it) delivery bag. So it should still end up getting delivered hot, even if not quite fresh.
I managed a Dominos when they started their pizza tracker[1] back in the day, and 99% of complaints were from online orders, which got quoted wildly optimistic delivery times and coupled with the following the progress tracker, gave a false sense of when to expect your order. Dominos recently updated their pizza tracker with driver GPS tracking[2] so that it works on par with the delivery apps, and I can't even imagine how many complaints come from people who are second on a driver's run and notice the driver taking off in the wrong direction from the store or taking a highly roundabout route to their house.
[1] https://www.huffpost.com/entry/dominos-pizza-tracker_b_59477...
What happens if the restaurant completes a Doordash order but then Doordash fails to deliver it and must issue a refund? Does that transaction still get recognized as revenue?
In New York, Caviar used to be great. The quality noticeably plummeted after DoorDash bought them. To the point that I have since deleted the app.
Which is to say, pointing out that it’s expensive and you’d never use it without a coupon and for that reason find the business model not sustainable does not reflect how millions of other people think about and use the service, and how the market responds.
DoorDash fulfills the former but not the latter. DoorDash's business involves 3 stakeholders: restaurants, drivers, and end customers. DoorDash hasn't done well by drivers given the tip stealing scandal. DoorDash initially benefited restaurants by expanding their addressable markets, but as DoorDash now extracts substantial commissions and any modern restaurant is required to have a presence on DoorDash, they're essentially just rent-seeking. Regarding customers, this comment thread demonstrates how controversial DoorDash is. Yes, DoorDash provides a delivery service that didn't exist before, but they're also engaging in shady business practices (e.g. claiming free delivery with DashPass, the Chicago and Philadelphia fees designed to look like government taxes rather than additional DoorDash fees, and other dark patterns). In my opinion, DoorDash's net effect on the restaurant-driver-customer relationship is negative.
I think DoorDash has found a way to make a ton of money without actually creating a net good for the restaurant-driver-customer relationship. Kudos to DoorDash for finding a way to make tons of money, but I personally can't support any company that doesn't actually create a net positive value on society. I accept that I'm in the minority here as evidenced by DoorDash's market cap, but I hope my thoughts on this at least prompt a discussion about the value and role of startups in society.
[1] https://en.wikipedia.org/wiki/Virtuous_circle_and_vicious_ci...
I wonder what their NPS is but it can't be very high.
I've personslly had no problems and they have a much better selection of resturants than the other apps in my area.
App is a bit buggy at times though
I order like 2-3 times a week right now. Sure, the prices might be a little higher, but the ease of use is worth it for me. I love being able to know when the delivery person is getting near. I love being able to do one button re-ordering.
Aside from significantly worse service (my last pizza was over 20 minutes late and barely lukewarm), they have also made zero effort to "white box" DoorDash under the Papa John's brand, which makes for a very confusing customer experience ("Hi this is John, I have your DoorDash order", "Huh? I didn't order anything from DoorDash...").
I'm also surprised that this move apparently made financial sense.
If said restaurant paid a standard of living wage that $10 meal would probably be closer to $25.
I'm not necessarily a fan of DoorDash's business practices, but I don't fault them for extracting money that restaurants have left on the table.
Ya sure, I can dig around in the fridge and find something for that person to eat but by not replacing that meal, Doordash makes that person feel completely unimportant. Yes, of course it would be expensive for them to dispatch another driver to bring one meal. But, that's the right thing to do. Even if I pay another delivery fee and another tip to reorder the refunded food, then I'm taking the hit for someone else's mistake.
When it goes right, it's great. When it goes wrong, it's one of the worst customer experiences you could design because nobody wins, not even DoorDash. Well, maybe they win a little bit in the short term, but not long term.
The other 50% would go to a different building, a different unit in my building, or not even bother and call me from some nearby location. One guy was like "your food's here." I go outside and he's in the parking lot across the street. He didn't even get out of his car.
These days I don't bother. I order the food and pick it up myself.
There's no loyalty in food delivery. Everybody is chasing the same promos. There's no moat. Just VC funded revenue.
I expect they will transition away from food and into other verticals soon.
That's ... that's not a solution.
UPS famously hired mathematicians to figure out the optimal way to plan their trucks' routes [1]. Now that is a solution.
[1] https://www.wired.com/2013/06/ups-astronomical-math/ and https://www.mathscareers.org.uk/ups-turn-left/
So, a company?
I'm not convinced this is true in all industries. E.g. if you're a waste management company, how are you supposed to win deals on price if you have a competitors who are illegally dumping garbage into the ocean?
[d] https://www.denverpost.com/2020/12/02/doordash-delivery-fees...
If I spend $10 to acquire a customer worth $50 in revenue, my revenue is $50.
If I spend $150 to acquire a customer worth $100 in revenue, my revenue is $100.
In the second situation I have twice as much revenue. The fact that that revenue has been heavily subsidized and isn't profitable doesn't make it any less "revenue".
I hope to see cities create their own delivery services at cost so restaurants aren't taking these huge hits and the $ stays within the community.
As far as the customer paying an arm and a leg for the convenience, yeah that's the market. No idea why someone wants a gourmet meal put into a box, jostled around, and served a 1/2 hour later.
It was great while it lasted but until more VC money floods in the land grab is over and it’s going to be a long, hard slug to keep a margin and keep these businesses profitable.
I love that. Bizarre to reflect on how such a ubiquitous service was novel.
Shameless plug: I've developed an on-demand delivery app called getcho [1] (for anything, not just food) and am in the process of adding their fleet!
I still cannot support a company that pockets tips intended for their drivers, it's pure greed.
I stopped using doordash years ago over extremely poor quality and was extremely disappointed. I realized.. when you order local they put your pizza in those oven mit things and delivery you a fresh warm pizza.
Doordash makes zero investment in their drivers. That short 10 minute drive to my house, no oven thingy, cold pizza, slid to one side of the box ruining half of it. Thnx doordash
I used to be able to order 4 entrees from a local Indian restaurant for $50 + $20 tip.
Now this same order costs $70 with no tip. The same applies to all local delivery now.
These 3rd party vendors are sucking the profit off the top, killing small businesses and increasing costs to consumers.
I thought capitalism made things more efficient, this is rent seeking.
Looking at the entire system there was very little added, there's just a lot of money being shifted to a small group of people.
When the drivers worked for one restaurant only, they would be sitting around most of the time waiting for an order.
By delivering for many restaurants at once on DoorDash, they would be able to make more money and have less idle time.
I'd love to see data, but I can intuitively imagine this being true, and the common view of "underpaid" being a view that isn't consistent with the history of the space.
Except, you know, the history of the space is consistent with delivery drivers being consistently underpaid, cheated out of tips and hazard pay etc. etc.
With Doordash alone multiple lawsuits against it for payments alone. So far Doordash has been settling those for millions of dollars ($5 mln in California, $2.5 in Washington).
If that's the case, how can one say that, for all of history, they have been underpaid? What is the standard that defines underpaid? If we agree that this is an issue that DoorDash has done better on than historical alternatives, should they receive as much flak as they do?
> With Doordash alone multiple lawsuits against it for payments alone
I would never argue that DoorDash isn't acting in its own self-interest and has been quite misleading when it comes to tips, to the point where they should be losing lawsuits. When we talk about delivery people being underpaid, though, that seems directly against the initial pitch of DoorDash, and it seems to have instead fulfilled its pitch to help drivers make more money than they did previously.
Your original statement was: "the common view of "underpaid" being a view that isn't consistent with the history of the space."
And this statement is false. Now you're trying to wiggle out of this by pretending that "being underpaid" is undefined because we haven't decided the concept of paid/underpaid and other demagoguery.
1) Delivery drivers are underpaid
2) Doordash and all the rest of gig economy businesses systematically underpay and make conditions even worse because they force people into becoming external contractors with zero rights and protections, and shift many additional costs to these contractors.
> When we talk about delivery people being underpaid, though, that seems directly against the initial pitch
The pitch doesn't matter in the least. Especially if you essentially argue that "Doordash's pitch is true because the common view of "underpaid" isn't consistent with the history of the space."
1) Delivery drivers are underpaid
2) Doordash and all the rest of gig economy businesses systematically underpay people who work for them
No wriggling. :)
To me, that statement would be backed by evidence that DoorDash allows drivers to make more than they previously made as drivers for specific restaurants.
To you, that wouldn’t satisfy the notion that they are fairly paid, because you believe they have always been underpaid.
I’m looking at “underpaid” through a lens of historical data, but you’re looking at it through a different lens, so I asked how you define underpaid.
Do you see what I mean?
You keep saying "historical data" as if that should make everyone node their head in agreement: "hmmm, yes, yes, you're right, historical data".
I'd love to see the "historical data" you allude to.
> but you’re looking at it through a different lens
Nope. I'm looking through the same lens: history tells us that couriers are underpaid and overworked, especially in the US. And they keep being underpaid and underworked with DoorDash and other vultures.
You pretend that DoorDash is somehow good.
If it paid more to have a minimum wage job, why are there so many drivers on the platform?
- There are not that many jobs to go around
- More and more companies force people into the gig economy
Migrant workers consistently show up at farms too; it doesn't mean they're paid well.
Uber/DD/Postmates/... all do citizen verification checks.
Many of the restaurants had to repackage their food in such a way that it could be sealed so that they could deny claims for theft.
That's not the sign of well-paid employees.
To say that the only reason someone steals food is for hunger is to say that nobody has ever stolen food for any reason other than hunger. Otherwise, there would necessarily be multiple reasons to steal food. I don't think that could possibly be true.
You are trying to justify THEFT.
Not IP theft. Not Copyright theft. Real, actual, physical theft.
Of someone's food. And there was so much theft that companies retooled their packaging.
Go back and contemplate on your ethics. Like ... a lot.
I wasn't saying they should be stealing. The only thing I was saying was that there is more than one reason to steal food. If anything, I was arguing against theft (but in the moment, I was just responding to GP).
I take it you have never worked in the food service industry.
I don't know if you've noticed, but we're in the middle of a pandemic and something like 85%[1] of restaurants have closed in some areas. For most restaurants, something like Doordash is the only way they're actually staying alive at this time.
[1] https://www.sfgate.com/food/article/It-s-decimated-down-here...
Until on-demand delivery companies like Doordash/Postmates came onto the scene, the vast majority of places I could have ordered delivery from were the standard fare of pizza, Chinese, Indian, and Thai food within a half mile radius from my home.
What this generation unlocked was the ability to pay someone to grab you House of Prime Rib on Van Ness and deliver it halfway across the city. The value add here was "quality from halfway across the city, not just restaurants within a tiny radius who had large enough margins to afford to keep a driver on payroll".
This also resulted in what we now see as the normalization of national fast food brands having a coordinated delivery offering.
We will first have to wait and see whether the on-demand delivery business model will work out in a cheaper country, e.g. GrabFood in Indonesia. Even in such country, my sense is that the restaurants are still getting charged too much to cover for the subsidy given the customers, while the delivery riders are still being paid too little and have to rely on infrequent big tips.
[0] https://www.forbes.com/sites/greatspeculations/2020/12/08/do...
[1] https://www.saddlebackbbq.com/how-google-doordash-grubhub-co...
[2] https://laist.com/2020/08/10/why_so_many_restaurants_hate_fo...
So who is benefiting here? Where is the true value for society being created? Yes I can get any restaurant meal delivered to my home in 30-45 min, but is that one small benefit really enough to sustain a $60bn market cap?