Apps Are Helping to Gut the Restaurant Industry
nytimes.com
nytimes.com
Does anyone know how much of the app fees go toward (1) delivery? To the extent that the fees cover paying the driver, then it's not really fair to 'blame' the apps for 'gutting' the restaurant industry. But I have no idea if this is 30% of the fees or 5%.
Just to be clear, I'm not defending the apps and I have literally never used any of them. I just think it's not right to spend so much time framing the issue as if the apps are vampires, sucking the industry dry, without analyzing the extent to which the value they provide (actual delivery of the food) accounts for a portion of their fees.
Go to the stores website and pick your order, and have it fulfilled via doordash? Fine, you’ll pay a fee for the delivery driver. But the restaurant doesn’t pay doordash fee since they didn’t drive the business to the restaurants website.
But, next week you use doordash app and reorder the same thing? From now on the restaurant will pay the doordash fee.
There's this great cook/chef/engineer. He currently is the reason people come to your business.
Won't you try to learn his recipes/secrets/commoditize-him in case you'll want/need to replace him with another, while still benefiting from his customers ?
Business isn't fair.
Although of course sometimes that entire website might not be from the restaurant but from the app's company. I have no easy way to fight that, I'm afraid. If that happens to a restaurant, they need to take better ownership of their brand.
But the big delivery apps bring all the customers. That's usually the most difficult part for most small businesses.
It depends mostly on distance (from restaurant to customer) and time spent waiting for the pickup.
Deliverers get a small fraction of the charges (especially when you factor in the charges levied on the merchants). They also keep chipping away at it (e.g. wait time is 0.07/minute - aka $4.20/hour).
Minimum payout for a gig (at one well-known service) is $3.00 - basically anything less than ~1.5 miles. They rarely exceed $5.50 (at least in a lower mileage urban environment).