The question for me is, why do the Apple iphone, computers, appleTV etc. not support the "just works" experience on non-Apple headphones? Bluetooth is supposed to be a standard, no?

While I like the ergonomics, I'm wondering how much of the lack of it in non-apple headphones products is the result of Apple not fully supporting them and thus, monopolistic practices.

Replacing the cable with (modified?) bluetooth technology allows distinguishing "our hardware" from "their hardware" and adjusting software to only support certain features.

So, why would not apple devices only support these features on Apple headphones?