I'm not sure where you'd get the SQ and NC will presumably be better. If you compare the AirPod Pros and the Sony WF1000s, Sony comes out ahead in most estimations I've seen. Sony has been doing portable personal audio for an awfully long time, given that they basically invented the form factor, so they're not likely to be lagging behind too much.

Don't get me wrong, Apple is OK at consumer audio. The Homepod is nice, so are the APPs. Even Beats aren't too bad nowadays. But they haven't released consistently better audio products than Audeze, Sennheiser, Sony, M&D, or even Bose--their closest comparison, since both Apple and Bose lean hard on DSPs for their SQ.

I suspect the second version of these headphones will be pretty excellent. Apple does learn from its mistakes, whatever they'll end up being. Trick is Bose and Sony will have learned from their mistakes too. It'll be interesting to see if Apple ends up being able to compete on audio, not just style.