I'm guessing that would be the Sony XB-900N, the little brother of the 1000-XM3. The noise canceling isn't quite as good as the XM3/QC35, but it's close.
Edit: I should admit that you are correct that $200 (MSRP, not paid price) won't buy a fair competitor. More appropriate is $350, which is what the XM4/QC35 II cost.