You don't like them. Millions of people do. Lots of people don't value the things you (or I!) value.
It seems like there's nothing but "never bet against Apple" type nothing statements backing up everything but I want to give the comments a reasonable shake.
So let's do this.
What value do you place on frequency response versus ease of use? Is there a metric for being able to ride 20 miles on my bike without accidentally pulling them out by the cord? How about the metric for seamlessly transferring audio between sources? What is it worth being able to text my wife while riding my bike?
Once you've dialed in what all these performance metrics are worth, we can compare it to other headphones on a level playing field.
What is entirely trite is people assuming that they are smarter/ better/ more knowledgeable about a product than the people who actually buy and use it. It's condescending and flat out wrong much of the time. This idea that you can pin the desirability of a product down to 1 or 2 bullet points on a chart is frequently completely wrong.
If they had better battery life, they’d be the perfect easy headphone.