Studios and professionals spend large sums on demonstrably better equipment. You won’t find many who identify as “audiophiles” in the “$1000 optical cable” definition of the word.
AirPods Max are headphones lacking a headphone port. They will not be used by audio professionals. Latency is avoided at all costs in studio, on stage.
Apple’s new headphones are a fashion statement. To some, wearing a new release conveys status. You know how much it costs and they own it. The price of a Porsche might appall you too.