I think this is actually a fantastic place for Apple. I'm happy to trash Apple where appropriate and I've got plenty of complaints. I think Apple does it's best when the integration of hardware and software is really important and there is a very low tolerance for, I won't say bugs, but issues.

They're headphones. I want to put them on and they need to make noise. I'm not dealing with connectivity issues, battery issues, etc. Sure they're $500 but when Apple gets it right I'm happy to pay $500 for something that works than $300 for the first try that I eventually stop using because of some issue or another then another try at $350 for something a little better only to finally throw in the towel an pay the $500 to Apple that might not be perfect but hits it on enough points that I want to use them.

Battery, I need to be able to easily and quickly know what the status is and I need to know that if I plugged them in before I go to bed I'll be good to go all day, the next day and I don't have to think about charging.

Connectivity. When I go to use them I need them to connect and work. No fiddling around with loss of connection or not connecting in the first place.

With the spatial audio they're actually cheap if you figure I'm done with any Dolby Atmos, 9.1, 7.1, 5.1 etc stand alone setup. I'm watching movies with this. I'm tired of all the speakers, decoder, amp, wires, sub, constant upgrades. Compare this to even the least expensive stand alone 5.1 system and it's a very inexpensive alternative.