I thought these looked familiar, but it was just the metal frame reminding me of jabra elite/ evolve.

Usually when apple creates a new product they are very careful to give it a distinct look that is immediately identifiable from competitor products.

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Entirely off-topic: Looking forward to seeing people who make 1/3 of what I make (and my salary is pretty average) telling me they are a winner because they snagged one of these babies on release day. We are so easily fooled...