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Netflix is going to have a tough time going forward - I've noticed that their instant streaming collection seems to be pretty stagnant. Studios are probably reluctant to give them their AAA big-budget titles for streaming. There's an awful lot of content I want to watch that isn't streamable.

Though Amazon VOD is cheaper than this price point. Wonder how Google will justify this.

I wonder if Netflix Instant is really sustainable or if it was a one time thing, fueled by repurposing an old contract between the studios and Starz, a contract that studios would never have agreed to if they knew a loophole in it would allow their content on a third-party service like Netflix.

People will pay for instant gratification. There are movies in here that aren't available for instant play on Netflix.

For the ability to watch them on demand, rather than via DVD through the mail. Netflix streaming is increasingly not available for popular new releases. This is like the Google equivalent of iTunes's movie and TV rental offerings.