I am all for finding a way to explain quantitative concepts in a new way. However, it will be extremely difficult to avoid falling into the trap of "reinventing the wheel" if all we're talking about is coming up with a new set of symbols.
A certain recipe serves 3, but the cook is only cooking for 2, so she needs to 2/3 all of the ingredients. The recipe calls for 3/4 cup of flour. The cook measures out 3/4 cup of flour, spreads it into a circle on the counter, takes a 1/3 piece out of the circle and puts it back into the bag. That's 2/3 of 3/4.
Much easier to eyeball 1/3 when it's laid out in a rectangle as opposed to a circle. Author credibility -1
mindless tradition
Did you just call the set of symbols evolved by mathematicians for thousands of years mindless? Credibility -2
Finally the two animated examples given are clever but not groundbreakingly clear. -3
It's a neat project but maybe you could think a little harder about defining your problem.