From the first few paragraphs it seems like they are describing some sort of toast notification for when they have some sort of announcement to make, but that wording could very well be a euphemism for targeted ads.

>Como tal, no serán anuncios publicitarios con fines comerciales, sino más bien de servicios, siempre ligado a la comunidad o a la app

Which has the same meaning as the english translation in the article.

As such, they will not be advertisements for commercial purposes, but rather for services, always linked to the community or the app.