- Phones, (Original iPhone way ahead of competitors)
- MP3 players (Original iPods)
- Tablets, (Pretty much the only serious tablet as far as I can see)
- Smart Watches, (Apple Watch still defines the category)
- Ultra Books, (First MacBook Air)
- All in One Desktop (iMac)
- Mobile CPUs (Apple silicon has been way ahead for years)
- Laptop CPUs (M1)
This doesn't just all happen by making existing things more "User Friendly". This takes real innovation to pull off.