Edit: Oh, you said 'intangible' benefit and you mentioned this in the context of negotiation... gee, I can't think of an intangible benefit that can be negotiated. Can you negotiate that the company should have a strong, recognizable brand and hires top-notch people? Those are intangibles that make a difference, because I care strongly about the brand that I stamp on my resume. Titles could be negotiated, I suppose... but there are so many small companies with VPs of XYZ (title inflation), that titles are only meaningful if the company has a strong reputation already.