Well... yeah... but they also dropped clock rate from 2.5GHz-ish to 1.7GHz-ish. That could equally well explain the increase in core count at the same TDP. You're gaining about 15% IPC improvement from Kaby->Whiskey [1].
It's an overall improvement, but not as dramatic as "2x cores for 2x perf at the same power"
[1] https://www.anandtech.com/show/14514/examining-intels-ice-la...