It’s a Great Idea, But How Does it Make Money?

Unless you have a business model, it seems pretty pointless to start a business. Isn't the point to make money?

Part of running a business is making money and I think a good way of doing that is by making sure you have a competitive advantage over your competition. Even better would be if it is a sustainable advantage. Sometimes, it can be as easy as changing some wording in your business plan, or other times it requires innovation. However you look at it, it will beneficial to you.