If you own any amount of Salesforce licenses, you can request a Salesforce Innovation Center (SIC) meeting, and ask them to teach you how they do it. They won’t hesitate to pull in a VP who has been doing it for a decade and they’ll open the kimono and tell you everything you could possibly want to know about their approach.

You have to sit through some pitches for this access, and it will include lots of talk about how Salesforce helps, but there is a ton of value in the exercise.

The exercise itself is its own lesson in enterprise selling.