I was having this same problem, I always felt unprepared when it came time to give gifts (Holidays, Birthdays, etc). I ended up building a simple app for myself that let me take notes for my closest relationships throughout the year. Once it’s gift giving time I now have a list of ideas already built up.

I call it a PRM, essentially a personal CRM. I worry it sounds inauthentic to treat personal relationships like a CRM, but it’s really focused on my own internal reminders and preventing forgetfulness for people I care about.

If that resonates, the app link is here (basic, free, local data only): https://apps.apple.com/us/app/prim-relationship-manager/id14...