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A YouTube premium but without the data collection type model is something we've talked about. Hopefully the users will guide us in the right direction with this. We have to worry about fighting the stigma that there is even a paid option for it, and would that stifle growth? Not answers we have but something we've questioned.

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Perhaps Spotify offers a good example. Free tier is funded via ads. Premium tier, no ads + other benefits.

I expect you'd find that there is a significant segment of users who would be willing to pay for the service in order to not be targeted with their specific characteristics and use patterns. Brands can build trust, perhaps make that an objective to support subscription sales.

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