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Comment by offtop5 | Hacker News Reader

I'd argue that discord brand simply doesn't lend itself well to business.

maybe they'll spin off a business oriented division with a different name,

Create a new login system, make the white theme default and call it "Discord Business". Done.

And integrate business twitch streams please, with company email footers always reading ‘don’t forget to sub to my stream’. Let the twisted fantasy play out where the business world lives like esports streamers and wow raiding guilds.

What will be the corporate version of the famous "Leeroy Jenkins" moment in WoW?

Edward Snowden

I don’t know, I’d love to see a new trend of startups ipo’ing as penny stocks prematurely. Can’t get more Leroy than that.

‘And we’re going public on day 1!’

Bizcord.

That was easy.

Bizcord 360

Maybe, though this reminds me of the story where Borland's management decided to move away from the "hacker" style ethos and mainstream audience so that they chase after the "enterprise" businesses and ended up alienating their own engineers, their existing customers and screwing up themselves over the years to the point where they went from being one of the biggest software houses in the computer industry to a little ball that is painted and thrown around owners that operate akin to digital graveyards.

Because "slack" is so business-like?

Look at the use cases. Discord is very much known for people talking about video games , not much else.

Slack started as an internal business tool and it remains so.

Discord also caters to small-med non-gaming online communities almost by accident because the kinds of moderation features you'd need are the same as if you were a streamer with an audience.

There's a bunch of open source projects using it now as well. I have two separate family Discord servers. Quite a few social ones that aren't specifically gaming focused too.

Slack has actual administrator tools unlike Discord. Discord very clearly has no interest in the capturing any significant market share in the business space.

It's not the literal name, it's the reputation.

Discord's problem isn't it's name. Discord's entire interface is based around gaming. It shows your running game in the UI, it integrates with Steam, etc. It's loading messages are all based on gaming culture.

It just doesn't present itself as something you'd consider for your business.

The loading messages were replaced with generic non-playful ones relatively recently, FYI.

Good to know. I have some Discord groups and contacts, but I don't spend a lot of time in it. I actually find the playful messages somewhat endearing, but I feel like they'd be better off launching an entirely separate client if they want to appeal to businesses.

The problem with Discord isn't the branding, it's the license. Anything you send in Discord can be used for branding material by Discord. Not good for a business.

It's not really about the name or the branding but that fact that Discord's primary market and the driving force behind all their features is gaming communities.

Business, for worse, will demand features catered to their workflow.

You do realize slack has an entire enterprise product offering, even for HIPAA businesses and industries.?

"Harmony", perhaps?

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