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Been doing this for a while and it's so simple yet so effective. Also fun to just scroll through and remember things about people you love.

My gift / interest lists are also a big driver for my pipe dream of a personal CRM or PSA. Would ideally have something like this built in.

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Yes! It’s also great to keep smaller ideas like their favorite fast food place or if they like to get their nails done at a certain place. I use it for Christmas/birthdays but also just random gifts that can be smaller.

> my pipe dream of a personal CRM or PSA

That sounds like Monica HQ: https://www.monicahq.com/

Or Ruby Receptionists: https://www.ruby.com/

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