At least until governments start implementing laws like Australia's Assistance and Access law, which compels companies to add back-doors on request.
Sometimes it matters. Also, it doesn't always have to be some malicious thing. Could just be that there's a visionary executive with altruistic intents who convinced a higher-up that it's the right move.
But in the case of Signal, remember that it's a nonprofit. And in the case of whatsapp, it's looking more and more like the case above.
Also, besides marketing, reduced compliance costs. Once police etc. realize that you can't provide useful data, they stop asking.
Internally there was a lot of animosity towards the three letter agencies for tapping our lines, so part of the rational was sticking it to them.
Also, once you hire a security engineer for one thing they tend to be pretty vocal about other security issues. They can often stir up enough trouble that it's easier just to add the extra encryption.
Adding this encryption to Google's messenger was probably a couple person-years of effort. So, like, 0.00001% of the budget?
I guess I haven't been keeping up, but I did not know this.
Can you point me to a short documentary or document where I can learn more about what Google says it didn't know?
[1]: https://www.washingtonpost.com/business/technology/google-en...
And when dealing with proprietary software, we can't assume benevolence by default, ever. The most defenseless link in the chain, the end-user, needs do be defended.