There are people who are very happy at a well-run BigCo, with a well-defined cadence for making decisions. Others chafe at that level of process, and instead thrive at an entrepreneurial startup. (This of course is a gross generalization.)
A culture that has generic values is in some ways meaningless.
That seems true the way you put it, but there are some cultures that are legitimately insane and awful. "Generic values," usually meaning a secular average of the ambient culture in the geographic locale of the office, can be a whole lot better than some other options. "Generic values," are actually quite distinct, for example they will be different between New York and Boise, or different between 2001, 2019, and 1974.