I am absolutely convinced by the argument around the needs and such, much less about the imminent collapse, Fraud and unreliability of the digital ads is not new, it is not even a bug, it is a feature of the people who work in advertising; they oversell the capabilities because there is a lag between old and new guard in that field. Simply put, it is only but a decade old, and the people who taught and got taught did not know how to handle this new tool resulting in a big divide between expectations and reality that has hurt (justifiably) the whole industry and will continue to hurt. But this is it not enough in my opinion to call it over.