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It won't. Capacity is minuscule this is 9 containers small ones are 1000-3000 and giants are 20000. Speed is 2/3rds. The crew is likely larger or same size. Plus wooden ships are pain to maintain. Though lifespan might be larger. Not sure about costs to build though. I just can't see reasonable way for this to work outside customers who really want to pay the premium for slower service.

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On the other hand the crew might get a larger share of the profits compared to the crew on container ships.

Also, this is a prototype and effectively a research platform. And if you are going to build with wood, there are not many contemporary designs floating around. Starting with a proven design may be a good idea.

Some of the (few) other sail cargo ships make it work by having most of the crew paying for the privilege. It's kind of like an adventure vacation.

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