I found it hard too.

Here’s what I did:

1. Start by making notes on your favourite podcast episode or book.

2. Use the notes as an outline.

3. Then expand with your own personal stories.

Search for PG and Seth Godin “on writing”. I found them both useful.

Also I used this method on my first post last week. And it got 25k views.

Edit: you can find it pinned to my Twitter handle