Yeah, this is a classic case GIGO.
> Title A: kdjfs;dfisd;diofuosd
> Title B: sdlkn nmkd kljdsa;'[ (10% better)
> The winner is title B: sdlkn nmkd kljdsa;'[
> Title A: kdjfs;dfisd;diofuosd
> Title B: sdlkn nmkd kljdsa;'[ (10% better)
> The winner is title B: sdlkn nmkd kljdsa;'[