I don't understand this obsession with not having JavaScript. Ideally all sites should work without JavaScript, but what's with this "I don't use that JavaScript non-sense" rhetoric?
People started using invasive trackers not because the trackers are innate, but because someone built them.
People are starting to realise how a lot of JS use is unnecessary, and the opposition to it is growing.
These people don't represent anyone's customer base and can be pretty much ignored on the basis that they are curmudgeonly tech contrarians. They can't be sold to anyway, so who cares.
Thankfully, the Web is not exclusively a commerce platform. Not all websites are beholden to investors.