I honestly don't think it's that expensive, comparitively. Electric bikes are around £2000-£3000 (though both the new Vanmoof and Cowboy are right at £2000), so this seems to be just priced a bit more premium for a presumably lighter and more premium bike.

Sadly it lacks things like the insurace/bike theft protection that others have, which is a huge deal breaker.

I do like the look of this bike, and if i was a bit more richer i would definitely one. Looks nicer than my Vanmoof.

> wouldn’t they rather go for a scooter/Vespa at that price

They're different things. You can ride a bike in places where you can't ride a Vespa.