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IoT is not about creating doorbell from raspberry pi and then writing a blog post about it. It's about creating new monetization channels where there were none before.

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That’s exactly why he picked a steampunk theme, it makes the product attractive, all from the get-go.

I mean, slap on a nice website, logo, some nice packaging and branding and boom you’ve got a product that you can sell.

Ahem nest.

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