Advice for Newsletter-ers

Subscription fatigue

Newsletter fatigue

Notification fatigue

Social media mentions, pings and ... fatigue

It's real folks! I'm might not be the only one, but I went on a rampage a while ago and unsubscribed from 90% of #$%^ that arrived at my mailbox and cut the cord on many subscription services (software apps, tv apps, sport apps, music app, newsletters, patreon, and others) ... now my credit credit statement is only a few lines!

Newsletters have been my main business for ten years (starting in an era everyone thought they were "old hat" and wouldn't work again) and baking in the flexibility to take a break that Robin talks about here is a great idea.

I've found the pressure of having customers (and therefore money to refund) has kept me going every week, but I've seen so many people burn out with a fixed schedule and give up on newsletters that would have thrived if they'd given themselves room to breathe.

This advice suits podcasting and blogging too, but seasons and irregularity respectively are more naturally baked into those formats.

Structuring your newsletter into seasons sounds a bit strange at first but the author does make quite a compelling argument.

I guess my newsletter technically would be right in the middle of season 1 right now.

Likely the season 1 finale is probably going to be this weekend: https://markjgsmith.substack.com

Wow this is super interesting.

I had never thought of the idea of building your content around "seasons" but I do think it'd probably be an important motivator.

This idea could also be generalized to blog posts.

I'm just not sure what you'd structure your seasons around though.