If you can "push someone's buttons" over something that provokes an emotional reaction, an opinion gets formed that's hard to shift, rationally, in the future.
That's why billions of Facebook ads spreading 'fear and uncertainty' over things like immigration and borders etc. did so well to get so many people to vote for things that were against their interests, without them realising it. Like Brexit.
People love it when you tell them they are "voting against their interests" when you really mean they are voting against YOUR interests.
Not just online propaganda. All propaganda.
> That's why billions of Facebook ads spreading 'fear and uncertainty' over things like immigration and borders etc.
It isn't "billions" of facebook ads. It's human nature. Fear of the other is why we have borders in the first place. Do you have a home? Lock the doors? Etc?
> did so well to get so many people to vote for things that were against their interests, without them realising it. Like Brexit.
Ever consider what ads provoked your reaction?
And yes, I'm saying lots of people voted with their emotions over things like that, thinking it would stop it. (Thanks to Mr. Farage et al.)
Laws. Money. Borders. All of which we already had control of. Just clearly not very good at. ;)
Iunno not having to learn Chinese/Mexican to order a sandwich seems like a pretty big upside.