You can see the problem in the first two sentences of the article:
"To write well is to think clearly.
If you can think clearly, you can find something worth saying."
These are pleasant aphoristic paragragraphs, but what they say is not actually true. They gesture towards something true, but the drive to simplicity has turned potentially interesting points into falsehoods.
And the next sentence is both false and damaging. Good writing is most definitely not "therapy that you publish for the world to learn from".
(Plus, the writer should give balanced sentences a rest. They're useful to have in the rhetorical toolbox, but quickly become tedious when overused.)
I've learned to live with it, because the alternatives are to i) write a book instead of a memo or article or ii) weigh sentences down with hedges, caveats, and qualifications that don't help the reader anyway.
<subheading>Transit improves traffic</subheading>
When many people travel on the road as a unit - in a bus for example - traffic flow improves compared to everyone driving their own car and thus travelling as separate units of traffic. Most of the bad stuff we dislike about traffic results from "friction" and interaction: yielding at intersections, the gaps between vehicles following each other, being slow to react on green light, and so on. But traffic won't automatically improve with more transit. It needs to be planned such that ...
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In your long version (which you admit can be improved) I dislike the fancy, prestige words of "residents", "destination", "greater number or proportion of people" can just be "more people". I find that good, world-renowned experts are not afraid to write in simple words but still give deep insights into special topics. I find that the less pretentious and shorter the words are in an academic paper, the more likely it is to come from a top research group or top researcher.
Especially on LinkedIn.
These single sentence paragraphs.
Provocative.
At least that's what they think they are.
I find them annoying.
Trite.
Overdone.
In all seriousness: this article reads more like an outline than an actual piece of writing. Good writing is all about pacing. Some of your sentences should be long and winding. While others are short.
That variance in rhythm keeps your reader involved in the piece. It's not necessary to convey a point-information is just as easily digested in bullet-point form-but it's necessary if you want to maintain your audience's attention over time.
I still believe in short paragraphs; though not necessarily single-sentence ones. Paragraphs are meant to collect ideas, and it’s often a good practice to have a fairly “granular” approach, with “atomic,” self-contained “modules.”
The idea is to allow reading to proceed in a “piecemeal” fashion. This is due to the way people consume prose, these days, with sidebars and interruptions. It also lends itself well to reference reading.
In any case, a “wall of text” approach is disastrous in digital media. It works well, for justified paperbacks, but not so well on a digital device.
I hear this a lot, but it seems to me true only in a limited context. "Walls of text" are disastrous in marketing and some technical content, but these should not be the standard to which all writers aspire, even if they publish exclusively online.
For example, the London Review of Books[0] is famed for its long paragraphs, but they suit the topics and discursive, nuanced argument. Chopping them into smaller chunks would not make the arguments easier to follow for the educated readers who subscribe to the LRB.
[0]: https://www.lrb.co.uk/the-paper/v42/n23/james-butler/failed-...
Note that the paragraphs are not indented, space-separated, and the text is left-justified.
The use of a serif font is somewhat unusual for a digital medium, but it’s a very crisp, “light” font, presented with maximum contrast, on a pure white background.
That is a concession to digital media.
Also, the writing is excellent, which helps a lot.
Basically, I think we've all encountered sites that have huge blocks of text that could be broken into discrete sections (AKA "paragraphs").
Paragraphing is a bit of an "artform." All of the rules are heuristics, not "hard and fast." I feel that it helps my prose to be more readable, if I break it up.
One reason is that, even though I am fairly prolific, I am not a "top notch" writer, so I need all the help I can get.
As a result, they can stick to providing long-form writing instead of chasing whatever the new "maximize engagement/conversions" trick is.
> Ignore that advice.
:)
In this medium, a long paragraph of text may look less scannable to a reader, especially if they are on a mobile device. Hence the single setence paragraphs.
I don't prefer this style of writing either. I save to Pocket and read offline, so a standard essay-style layout works fine for me.
:)