If you're a big enough org or the app is for internal use, this might not be an option anyway. At that point I imagine most people just give up on it and figure out how to run macOS on a generic VM. But at that point you have to convince your IT department that it's worth it doing a thing that is definitely unsupported and in violation of the TOS.
Or maybe some of these are big enough that they are able to approach Apple and get a special license for N concurrent instances of macOS running on virtualized hardware? Who knows.
Adobe is smaller by contrast but I'd speculate has a much deeper relationship with Apple as well
I care to the extent customers care.
The answer that most people would like to see would be a stripped down, non-GUI macOS that's installable at no cost in virtualization environments, or maybe with some evaluation scheme like Windows Server has, which effectively makes it free for throwaway environments like build agents.
That's called "Darwin" and it's theoretically open source, but there doesn't seem to be a useful distribution of it. Whether that's due to lack of community interest or lack of Apple support is the question.