A long time ago I was part of a team that did a competitive analysis of the first iOS when it came out. One of the key takeaways from that report that the team decided on was how much Apple had wasted space with unnecessarily high quality UI elements.

Even at the time, I remember thinking this is what makes it look so special, we shouldn't write it off just because we're used to scraping for every byte at the cost of shiny graphics.

Sadly the optimization masters won the day, and didn't see the writing on the wall that Apple did.