For those who like to calculate: valuing one hour at $8, ten minutes is $1.33 that the delay you caused is costing per person on board.
Let's go with a smaller plane... My friend who is into airplanes tells me that 40 is a good estimate for shuttle planes from small cities to bigger hubs (30ish to 50ish, I just averaged them). So every 10 minutes you waste is about 6.5 man hours. Again valuing people's time at $10 per hour, you'd have to save $65 to break even (though that relies on pretty low valuation of the value of people's time).